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Research papers

Technofear: Its influence on the design of consumer durable P products

Companies involved in the design and marketing of consumer durable products with a level of technical complexity have to cope with the situation where the technical sophistication of the product may outweigh the technical sophistication of the people...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Authors: Sean Ennis, Colin Mc Gilvray
June 15, 1992
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Citation

Ennis and Mc Gilvray (1992a, June 15). Technofear: Its influence on the design of consumer durable P products. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/technofear-its-influence-on-the-design-of-consumer-durable-p-products